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Food Trends

#1 Food Trend For 2018: PLANT-BASED FOODS

No doubt, this is the trend of the year. Beyond the 90% increase in vegan searches on Google in the past year, even McDonald’s rolled out a vegan burger as part of its permanent menu in select countries and Pizza Hut is testing vegan cheese in England. In 2018, the powerful influence of plant-based foods continues. From dropping the quotes around “cheese” for the commonplace vegan “cheese” on burgers to more plant-based meat entrées on the menu: Restaurants are finally catching on.

Expectedly, vegetarian-focused chains such as By Chloe and Veggie Grill will continue to grow. More chains will join the likes of Ben & Jerry’s and Haagen-Dazs in providing vegan or vegetarian frozen dessert options. One of the most exciting developments is Google’s “plant-forward” menu, which sees the tech giant working along with Panera Bread, Hilton Hotels, Stanford University, Unilever, and Sodexo to changing the way its employees eat.

SOURCE: Forbes Dec 21, 2017


International meal delivery service Just Eat named veganism as a top consumer trend in 2018 as people become more aware of healthy and ethical lifestyle choices.

Just Eat, which has delivery hubs in 15 countries, reported that 33 percent of its partner restaurants now offer vegan options, with many launching dedicated vegan menus, to keep up with increasing demand.

The survey results also showed demand for healthy choices generally grew by 94 percent in 2017 versus 2016, and gluten free options increased by 72 percent.

The results from this year are a good insight into the future consumer trends and while convenience will continue to be key for consumers next year and beyond, we know that they are increasingly looking for more diverse, healthy, gluten free and plant based Vegan options.

Just Eat Marketing Director, Edel Kinane


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